Deliverability: how to avoid the spam nightmare
Mar 7, 2024 9:10:17 GMT
Post by ivykhan885 on Mar 7, 2024 9:10:17 GMT
Deliverability : any email marketing expert not only knows this term, but also considers it one of the most important parameters to constantly pay attention to. To ensure that your DEM campaigns always reach the destination addresses , rely on an industry-leading service such as Ediscom. Would you like to know more? Click here ! Deliverability and spam Share on Facebook Share on LinkedIn REQUEST INFO ON LEAD QUALIFICATION! As often happens to us, let's make a premise: 90% of the emails that a user receives were not requested directly by the latter. Having said this, it is easy to understand how deliverability, i.e. the ability of emails to reach their recipients , is a fundamental element and it is equally essential, consequently, to always keep an eye on all the factors that influence it. For what reason? Simple answer: to prevent the filters of the various email providers (Apple, Google, Microsoft, etc...) from diverting your emails into the spam of the users you are addressing. Let us then try, together, to understand what are the elements that can influence deliverability , making a distinction
between internal and external. The first, the internal ones , are the easiest to manage. Let's start from the beginning: the object . The subject of an email is fundamental when creating a DEM campaign and must be created following a series of rules. For example, it is an excellent choice to avoid words such as "free", "promotion", "offer" and similar, but also not to write all words in capital letters, use the dollar sign "$" and too many signs of punctuation. This is because these are all attention-getting and, therefore, sufficient motivation to be considered spam. Pay attention, then Australia Telegram Number Data the use of URL shorteners such as Bit.ly and Goo.gl (which Google has decided to close and, therefore, will stop working on March 30, 2019), which can be seen as a ploy to disguise spam links or directed to certain external pages or products. Two more pieces of advice, before moving on to external factors. First of all, when you create the text of your email, make sure that it does not contain too many capital words and excessive punctuation and that you compose it using terminology that is not excessively commercial. Then pay attention to the image/text ratio . In fact, keep in mind that most users consult their email via smartphone, with the risk of an inefficient connection and, therefore, uploading photos slowly.
There are also some clients that directly block the images inserted in the email body, making it difficult to use. Finally, despite being an American regulation, follow the rules of the CAN-SPAM law : always insert the link that allows users to unsubscribe from your list, the name and contact details of your company and, if you receive unsubscription requests, implement them within ten days . What are the external elements instead?that affect deliverability? One of the factors that can influence, for better or worse, the reception of emails by our user list is the reputation of our domain . But what determines the good or bad reputation of a domain? There are many factors: the open rate , the user's interaction with the text of the email and, obviously, all the internal elements that we analyzed previously. A clarification regarding the open rate, since we have mentioned it: since it is a data that quantifies the number of image views, users who have deactivated the viewing of images are not taken into consideration, which is why the data itself will be ever higher. By interactions, which positively influence deliverability.
between internal and external. The first, the internal ones , are the easiest to manage. Let's start from the beginning: the object . The subject of an email is fundamental when creating a DEM campaign and must be created following a series of rules. For example, it is an excellent choice to avoid words such as "free", "promotion", "offer" and similar, but also not to write all words in capital letters, use the dollar sign "$" and too many signs of punctuation. This is because these are all attention-getting and, therefore, sufficient motivation to be considered spam. Pay attention, then Australia Telegram Number Data the use of URL shorteners such as Bit.ly and Goo.gl (which Google has decided to close and, therefore, will stop working on March 30, 2019), which can be seen as a ploy to disguise spam links or directed to certain external pages or products. Two more pieces of advice, before moving on to external factors. First of all, when you create the text of your email, make sure that it does not contain too many capital words and excessive punctuation and that you compose it using terminology that is not excessively commercial. Then pay attention to the image/text ratio . In fact, keep in mind that most users consult their email via smartphone, with the risk of an inefficient connection and, therefore, uploading photos slowly.
There are also some clients that directly block the images inserted in the email body, making it difficult to use. Finally, despite being an American regulation, follow the rules of the CAN-SPAM law : always insert the link that allows users to unsubscribe from your list, the name and contact details of your company and, if you receive unsubscription requests, implement them within ten days . What are the external elements instead?that affect deliverability? One of the factors that can influence, for better or worse, the reception of emails by our user list is the reputation of our domain . But what determines the good or bad reputation of a domain? There are many factors: the open rate , the user's interaction with the text of the email and, obviously, all the internal elements that we analyzed previously. A clarification regarding the open rate, since we have mentioned it: since it is a data that quantifies the number of image views, users who have deactivated the viewing of images are not taken into consideration, which is why the data itself will be ever higher. By interactions, which positively influence deliverability.