IMPROVE YOUR CONTENT MARKETING BY ACTING ON SEO
Feb 28, 2024 10:33:12 GMT
Post by account_disabled on Feb 28, 2024 10:33:12 GMT
Doing Content Marketing means producing and disseminating promotional content but at the same time of excellent interest for a specific target. Even if as a rule the dissemination of content must require that great energy be spent on social media, the main channel for disseminating the message is via the Web, and therefore via SEO and excellent positioning on search engines. GOOGLE PANDA IS WATCHING YOU When it comes to SEO and good positioning on Google pages, there are many factors that come into play. Much has changed since 2011, that is, since Google launched its “Panda” algorithm. Google Panda has changed a lot in SEO positioning because all those solutions, measures and content marketing tactics that aimed to publish low-volume, low-quality and keyword-saturated content on the web have been heavily penalized.
On the other hand, since Panda has been active, if Google notices that a site has high-quality content, the algorithm's intervention rewards the site with excellent positioning and, consequently, with a lot more traffic. THE EBAY Nepal Phone Number CASE For example, in the image below you can see that even authoritative sites like eBay suffered a drop in access in 2014, precisely due to the update of the Panda algorithm. In just one night, the re-indexing and resulting penalty caused eBay to lose more than half of its organic traffic. The reason for this penalty was due to the fact that eBay was full of pages with reduced content, duplicates, with only advertising, and with links to other internal product pages. eBay understood, changed the structure of its contents, and after a few years of adjustment it is now in good health.
SEMrush-traffic-for-content-marketing-strategy HOW DOES ALL THIS IMPACT YOUR CONTENT MARKETING STRATEGY? Content Marketing is becoming an increasingly widespread Digital Marketing activity and, as mentioned, Google plans to reward those websites that offer high quality content. This means that including what Google considers best practices in your Content Marketing strategy is an action that will help your site's search engine positioning. WHERE DO WE START? FROM KEYWORDS. Most of these considerations concern the content mainly present on your website. The important thing is to optimize the site and its contents, adapting them to Google standards. Once you have decided to start a site, the first thing to do is establish the main keywords that you will use in the content .
On the other hand, since Panda has been active, if Google notices that a site has high-quality content, the algorithm's intervention rewards the site with excellent positioning and, consequently, with a lot more traffic. THE EBAY Nepal Phone Number CASE For example, in the image below you can see that even authoritative sites like eBay suffered a drop in access in 2014, precisely due to the update of the Panda algorithm. In just one night, the re-indexing and resulting penalty caused eBay to lose more than half of its organic traffic. The reason for this penalty was due to the fact that eBay was full of pages with reduced content, duplicates, with only advertising, and with links to other internal product pages. eBay understood, changed the structure of its contents, and after a few years of adjustment it is now in good health.
SEMrush-traffic-for-content-marketing-strategy HOW DOES ALL THIS IMPACT YOUR CONTENT MARKETING STRATEGY? Content Marketing is becoming an increasingly widespread Digital Marketing activity and, as mentioned, Google plans to reward those websites that offer high quality content. This means that including what Google considers best practices in your Content Marketing strategy is an action that will help your site's search engine positioning. WHERE DO WE START? FROM KEYWORDS. Most of these considerations concern the content mainly present on your website. The important thing is to optimize the site and its contents, adapting them to Google standards. Once you have decided to start a site, the first thing to do is establish the main keywords that you will use in the content .